![]() ![]() ![]() Serial Box is focused on delivering immersive stories in short installments that fit your day. “Interestingly, listening to or reading fiction not only builds empathy for people who are different from you more effectively than almost anything else, but it can reduce stress. “The world is certainly pretty eventful and distracting these days,” Barton says. In some cases we expanded the role of minor characters that were clear fan favorites and we’ve altered the outcome of a given season to set up the next one a bit differently than originally planned.” How serials find an audienceĪudience engagement is a big concern for any book publisher: In a world packed with streaming TV show debuts and Twitter memes, a new book title can find it hard to break through to its audience, no matter how great it is. “Because we release in installments, we closely observe what listeners and readers most enjoy (or dislike!) about a given series, and we share that input with the writers. Charles Dickens wrote this way with his serials - if a new pub opened in London, Dickens would mention it in that weeks’ episode,” Barton says, explaining that “Serial Box series reach listeners and readers within a couple of months, sometimes within weeks, of completion and so we can refer to what’s happening in the world. “One of the most exciting aspects of television is the scripts are finalized and episodes are shot so close to when the show airs, that current events can have a presence in the story. Serial Box’s turnaround time of months or even weeks gives their stories the same advantages television enjoys. The years-long process of book publishing isn’t as forgiving. Television shows benefit from their unique format: They can evolve with each season, taking listener feedback into consideration or incorporating current events into a storyline. “It requires a deep understanding of the fandom – fortunately we work with a network of hundreds of the smartest and most talented writers to help us interpret the data we have about fandoms and to bring the soul of these characters and worlds forward even as new events occur and new characters are introduced in the Serial Box series.” The storytelling benefits of serialization ![]() “Writing within another IP is really fun - you get to play in someone else’s sandbox and make it your own,” Barton says, while noting the element to take seriously in a franchise extention: Character accuracy and maintaining timeline clarity are key. ![]()
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